Witch Hunt x Lauren Pringle — Virginia Hernandez

Virginia Hernandez
Creative Producer + Transformation Strategist

PROJECT CURATION

Production
01. Hymnal x Lucy Beech x Alif Hilal
02. Out Of Body x Lucy Beech x New Museum New York
03. Prelude x Louis Vuitton
04. Neo Frame Jumping Hours x Audemars Piguet
05. Colonia Dignidad x Amazon Prime
06. On Cloudsurfer x Zalando
07. Icons Only with Tommy Hilfiger x Zalando
08. Susanne Kaufmann x Zalando
09. Oceans x RY X, Ólafur Arnalds
10. Witch Hunt x Lauren Pringle
11. Nike ACG Trail Running x Zalando

Strategy & Transformation
01. GenAI creative campaings at scale
02. Volumes, Budgets & Formats Optimization
03. Airtable Migration & Workflows Architecture

Information
Email
Instagram

Witch Hunt x Lauren Pringle

Lauren Pringle / Dance Short Film

(Index)

[[[Producer]]]

Directed by Lauren Pringle
With Suzette Sagisi
2024

Building on Silvia Federici’s study of witch-hunts as a regulating tool for maintaining a hegemonic economic system where women’s bodies are sites for the deployment of “power techniques and power relations”, Suzette’s story reflects on the attachment that witches have to the earth. When the earth has been entirely decimated and depleted Suzette must pull from somewhere deeper inside herself, she is consumed by a character she has not yet succeeded in incarnating. This process of becoming in which Suzette harnesses her unrestrained naked instincts, draws on references such as Mary Wigman’s Witch Dance (Hextentanz) of possession, where the dancing female body serves as a vehicle for alterity. Rather than considering bodies as closed physiological and biological systems, the film explores bodies as open, participating in the flow or passage of affect, characterized more by reciprocity and co-participation than boundary and constraint and explores the potential of the body for psychic or psychological attunement.

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